SAVVY / main line - it's what you want to know December 5, 2016 Kirna Zabête

It will be fascinating to see how the Main Line responds to Kirna Zabête, just open near La Colombe in the new Bryn Mawr Village.

Because its 3,000 square feet are unlike anything we’ve seen in these parts. (And you know we get around.)

Kirna Zabête (KEER nah Zah BETT) is an exuberant paean to high fashion.

A boutique for serious fashionistas that – with touches of warmth and whimsy – doesn’t take itself too seriously.

If it looks like a trendy emporium you’d stumble upon in SoHo, well, that’s because it is.

Its downtown NYC flagship and East Hampton offshoot count fancy folks like Gwyneth Paltrow, Cameron Diaz and Jessica Seinfeld among its fans.

Who will be their Main Line counterparts? Hard to say. But they’re sure to be well-heeled – and we do mean that literally. This is a luxury fashion house, after all.

Note to those less flush: lots of truly nifty gifts and notions can be had for under $100.

Among KZ’s fun gifts, colorful $50 See reading glasses and $75 Stella McCartney iPhone cases shaped like lips (!)

Among KZ’s fun gifts, colorful $50 See reading glasses and $75 Stella McCartney iPhone cases shaped like lips (!)

Owner is Beth Buccini, 45, a warm and charming UVA grad and former New York Magazine fashion editor who regularly made best-dressed lists in NYC.

Owner Beth Buccini (right) and Store Director Allison Brookman.

Owner Beth Buccini (right) and Store Director Allison Brookman.

Beth and sorority sis Sarah Easley opened the first Kirna Zabête in SoHo in 1999, when they were just 27. (The store combines their college nicknames – Zabête being French for Elizabeth.) Kirna, aka Sarah, has since moved on, but Zabête is full speed ahead. A Palm Beach outpost will open next year.

So what prompts a SoHo-slick store to expand to our fair ’burb?

Convenience and opportunity.

Six years ago, Beth and her real estate magnate hubby, Chris Buccini, moved their brood to a 130-acre former dairy farm in Chadds Ford. (For a peek at the fam’s smashing new manse, pick up this month’s Harper’s Bazaar.)

The four Buccini kids, ages 7 to 13, attend the same Main Line prep school. And that’s where Beth got to talking with her new suburban pals. Turns out they loved high fashion but hated the mall.

“I saw how these women were dressing,” Beth tells SAVVY. “They all look great but they’ve been underestimated.”

What the Main Line lacked, in Beth’s opinion, was an “interesting women’s fashion experience.” Busy local gals may be “running around in yoga clothes or jeans,” Beth says, “but many will splurge on a special designer bag or shoe.”

Hence, KZ’s pretty-in-pink accessories salon – where Mansur Gavriel bags start at $345 and the shoes are sorted by designer label, e.g. Chloe, Aquazurra, Gianvita Rossi.

The rosy-hued shoe, bag and gift salon at Bryn Mawr’s new Kirna Zabête.

The rosy-hued shoe, bag and gift salon at Bryn Mawr’s new Kirna Zabête.

Unlike most Main Line boutiques that buy stateside, Beth’s team hits Paris, Milan and London to find “the best edits” of the “best designers of today and tomorrow.” As a result, KZ carries “more than 50 designers no one else around here has,” Beth says.

If you’re a gal who knows Mother jeans are nothing like Mom jeans, that RE/DONE Levis are having a moment, and that Golden Goose is today’s “it” sneaker, KZ’s right up your fashion alley.

If not, stop by and get educated.

Kirna Zabête is at 915 Lancaster Ave. in the new Bryn Mawr Village, 610-581-77771.